EMPLOYER BRAND AND HR MARKETING

In a saturated job market, employer brands need to be designed just like consumer brands. Because nowadays, just like consumers, candidates can pick their choice, and they know it.

So the method is quite similar : we strive to identify the most attractive aspects of your company as an employer, both for the people you want to recruit and those you want to retain, and how to best communicate them. Then we learn all about your audience: their motivations, their dreams, their aspirations, and identify what it is about your company that makes them click. And that’s when the brand magic happens : when more of the candidates you truly are looking for start popping in your inbox.

A well designed employer brand is much more than a list of every advantage that comes with the job. It allows candidates to clearly and intuitively understand the positive impact their future employer can have in their life. It will capture their attention on the basis of their true needs, their values, the professional experience they really wants to live and the personal satisfaction they can anticipate.

Beauvoir’s strategic documents are designed to serve as a compass for all your recruitment initiatives. They help train your recruiters to be good ambassadors for your HR brand and show you the actions to take and the tone to use to really connect with your candidates at all stages of the recruitment process, or with employees through internal communications.

EMPLOYER BRANDS
HR MARKETING
COMMUNICATION PLAN
CONTENT CREATION
TACTICAL ROLLOUT PLANS