BRANDING & MARKETING STRATEGIES

The strategy phase aims at identifying the most interesting aspects of the brand in order to make it as attractive as possible through careful reflection and information prioritization. This means leaving no stone unturned, asking the right questions and sometimes making tough choices.

But not to worry: Beauvoir strategists make this crucial aspect of your project much easier and lay a solid foundation for all your communications through a simple, inspiring and proven process.

When our brain is faced with too many options, it’s paralyzed by choice, and our affect comes into play. We stop thinking, trying to understand, comparing, and our affect comes into play to choose what delights us most.

A brand designed around emotion creates a special bond with its targets and builds loyalty well beyond the product or service it offers. It converts customers into fans.

Our strategic documents are designed to serve as a compass for all your future communication initiatives. They show you the actions to take and the tone to use to really connect with your target.

Branding strategies
MARKETING STRATEGIES
Content strategies
Positioning analysis
Advertising campaigns
Performance audits