Permacon

Branding strategy & marketing / Graphic design

Permacon supports its clients in achieving their dream outdoor projects by producing and distributing a wide range of bricks, stones, slabs and pavers. Beyond unmatched quality products, Permacon is also more than 70 years of building sound memories. Hospitable homes where life is good. Outdoor kitchens and terraces that witness meals shared among family and friends. And pool landscaping that contributes to many small pleasures.

Beauvoir accompanied Permacon in the complete overhaul of its brand identity to include heritage and sophistication, two qualities that have led to the company’s success. The mandate was also to enhance creativity and modernity through a contemporary and sustainable artistic direction. In addition to refreshing the Permacon logo, Beauvoir also developed various touch points to deploy the brand and highlight its 70^th anniversary.