Branding strategy & marketing / Graphic Design / Web development / Digital performance
Since its beginnings in 2006, Candock, an international leader in the engineering and distribution of floating docks and modular systems, has counted on Beauvoir to help manage its growth, stay abreast of its clients’ needs and develop performance strategies to back the various communication methods employed.
Candock’s first wish being to increase its quote request conversion rate and the associated traffic, we revamped their website. To do so, we chose an optimized information architecture, while ensuring a positive user experience and a mechanism that would guarantee optimal SEO referencing.
Promote the new Edge line with its innovative and state-of-the-art character by developing an elegant and sophisticated brand identity, one that stands out from the base model, which already bears the attributes of excellence.
Develop a series of integrated and coherent communication marketing tools to expand business and brand awareness.
A Candock division specializing in the lease of floating platforms for lavish events; it is the biggest player worldwide in floating platform events. To enhance the launch, Beauvoir carried out the naming process and the brand image creation as well as developing the brand positioning, “Do it on water.”
