Video production / Conception, ideation & storytelling
To prepare for the launch of its latest business aircraft model, Bombardier Business Aircraft mandated Beauvoir to produce a series of videos documenting and conveying the extensive commercialization surrounding the Global 7500; from initial conception to market release, and manufacturing, testing, first flights and certification.
CHALLENGES
How do we garner interest from potential clients and investors for a product that is in development? How do we generate and maintain a buzz surrounding a route to market spanning more than 10 years?
“You are talented storytellers that are able to help us capture incredible and historic moments, immortalize them and then delight our audiences with them. You are partners that I have come to truly depend on to engage our customers.”
– Sebastian Macdougall, Senior Advisor, Marketing Strategy & Branding, Bombardier Business Aircraft
Before a single part was yet to be produced, we were there, documenting as the engineers and designers elaborated plans.
Throughout the conception and construction of the Global 7500, we collected thousands of hours of footage to produce videos depicting the evolution of this major job site.
When it came to furnishing the largest cabin in the business aviation industry, the team of engineers and craftspeople responsible for the interior design addressed every detail. This team helped us showcase their precise know-how and the numerous innovations specifically designed for this project.
After more than 10 years of contemplation, conception, construction and tests, the Global 7500 takes off for the first time.
Accomplished entirely by the Beauvoir team using more than 10 cameras on the runway, in the plane and in the air, this “first flight” video was launched within and hour of this highly mediatized event. In addition to the extremely tight deadline, the film crew lived on stand-by for several weeks waiting for the perfect weather.
Within 24 hours, we booked and coordinated a film crew, assembled images, carried out on-site video editing in a mobile station and delivered the video on time. The result was enthusiastically received by the industry.
Following numerous successful tests, it was with great pride that Bombardier was given the long-awaited Transport Canada certification. Beauvoir was on-site to show a video recap and capture the day’s emotions.
To underline the program’s success and celebrate the aircraft’s official entry into service, Bombardier challenged us to come up with an unveiling as grandiose as this accomplishment.
A launch video simply would not cut it, so we created a multisensorial experience featuring hundreds of luminous bracelets, a light show and a video projected onto several giant screens.
True to our ways, we captured images throughout the evening, edited them overnight and launched a recap video first thing the next morning.
Since the Global 7500’s launch, Beauvoir continues to collaborate with Bombardier Business Aircraft to create diversified content and convey the product’s many distinctive strengths.
THE RESULT
In service for less than a year, the Global 7500 is renowned throughout the industry and production is running full tilt. With a waiting list already stretched until 2022, today’s buyers must line up to purchase this one-of-a-kind gem.
