Rovestar

Conception, ideation & storytelling, Graphic design, Brand strategy & marketing

Rovestar is an innovative brand of golf bags that stands out with its unique design, practical cart integration, and customizable styles.

In 2023, Rovestar aims to establish itself in the traditional and not very innovative world of golf bags. To achieve this goal, Beauvoir has worked closely with Rovestar to develop a brand strategy that includes brand identity, brand promise, logo design, and brand platform. In this context, various content has also been designed to reinforce the storytelling and ensure optimal deployment. The name Rovestar embodies the brand’s adventurous spirit while evoking the idea of movement and innovation. The Rovestar visual identity is inspired by the game of golf and its natural environment, including grass, sky, water, and sun.