MRC of Arthabaska

CONCEPT, IDEATION, STORYTELLING, GRAPHIC DESIGN, DISTRIBUTION PLAN

The MRC d’Arthabaska has set a mission to reduce the amount of waste sent to landfills by promoting better use of organic and recyclable waste bins. To achieve this goal, Beauvoir developed a campaign that is both playful and educational, leveraging humor to raise awareness about the importance of waste sorting.

This initiative primarily targets residents of the region, with a special focus on young adults who are newly responsible for managing their bins.

What if your waste had a résumé? Banana peels, apple cores, and plastic bottles become the star candidates, ready to “apply” for jobs in composting or recycling. This original idea embodies a spirit of reinvention, delivering a lighthearted yet impactful message about the importance of proper waste management in reducing landfill waste.