Limocar

Graphic design / Video production

In an effort to overhaul its brand ecosystem, Transdev tasked Beauvoir with the rebranding of Limocar, its intercity transportation service between Montreal and Sherbrooke. The main focus: bringing the Limocar brand closer to Transdev’s identity. From the new logo, to the design of bus wraps, everything had to go in a new direction: bright red, but always in line with the brand’s style and strong Sherbrooke roots.