MRC du Val-Saint-François

Conception, ideation & storytelling / Graphic design / Video production

Developed for the MRC du Val-Saint-Francois, this campaign “The truth about pot” (La vérité sur le pot) aims to raise awareness among young people aged 12 to 17 about the long-term effects of cannabis.

Using humour, the campaign illustrates the potential effects of cannabis use. Each video clip caricaturizes one of these effects and redirects visitors to the laveritesurlepot.com website where they can access additional information and helpful resources. The campaign is presented on social media (Snapchat, TikTok), the web and posters.