ÉQUIPE A

Brand Strategy / Storytelling / Graphic Design / Web Development

The goal of this project was to create a new brand identity for the architectural firm Jubinville & Associés Architectes, renamed Équipe A. The new branding, developed following a brand strategy orchestrated by our team, is intended to be a timeless and refined approach, putting forward a symbol that represents the effervescence of ideas, diversity and collaboration. The resulting identity platform moves away from the straight line and structure, advocating an organic and malleable line instead.

The website was completely revamped : content, architecture, UX and design recommendations. The showcase site, featuring the firm’s best projects, is simple while focusing on efficiency.