MÈRES NATURE

CONCEPTION, IDEATION & STORYTELLING / GRAPHIC DESIGN / VIDEO PRODUCTION

Les Chèvres de Montagne gave Beauvoir free rein to create an engaging brand image and contents that would convey the group’s love of the outdoors and their approach to maternity. Beauvoir gave it its all in conceiving the brand image and marketing approach by creating four video portraits, each depicting a mother going about her everyday life with the family. The goal was to initiate a conversation about these active women and their new role as mothers.

 
The first episode introduces Romy, 30 years old, a passionate outdoors woman who is rediscovering her love of cycling, with a twist, since the birth of her daughter Félixe. As you will see in this episode, pride and performance are no longer at the forefront of Romy’s mind as we capture the simple and authentic beauty of this brand new mother-daughter cycling duo.

In the second episode, we meet with Brigitte. This mother of two, with a passion for rock climbing, shares how her sport inspires her and helps her to let go of certain things as a parent. Enjoy the candor and authenticity of this conversation with Brigitte about her family’s life and her sports practice.

The third episode features Pascale and her son Jules as she introduces him to the great outdoors she loves and to skiing. Being passionate about outdoor sports and passing on these unique skills to the next generation while remaining true to the woman behind the mother is, in fact, the very essence of Mères nature. This episode invites you into the life of a visionary, caring and loving mother, a woman who truly leads with her heart.

In the fourth episode, we accompany Joanie and her family on a winter camping trip. We get to learn more about the woman behind the mother as Joanie shares her life lessons and the challenges she faces during an authentic and endearing conversation. Winter’s calm and frost-coated scenery offers the perfect contrast to this very active family’s energy.