Graphic design / Web development

Ville de Sherbrooke and its Police Service mandated Beauvoir to develop an advertising campaign to promote the role of designated driver among young people and encourage them to avoid impaired driving. To make this initiative a Quebec-wide reference, Beauvoir has developed a strong brand identity, as well as a series of digital and traditional communication tools, with the mobilizing microsite as the keystone.

Impactful and rallying creative
everyone wants to be affiliated with

Beauvoir built a positive pop-art-like graphic environment which features the benefit (something tasty to drink), in a festive and socializing context in which users easily project themselves. Our team kept in mind the goal of inspiring a movement and standing out among the target audiences. We bet on bright colors that naturally pull people in, and a positive tone that encourages sharing and potential endorsements.

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