Bombardier

video production

A Campaign of Unprecedented Scale

In a highly competitive market, Bombardier aimed to stand out by highlighting the exceptional flight experience offered by its aircraft, particularly through the innovative Smooth Flĕx Wing, which ensures unparalleled smoothness during flight and landing. To achieve this, Bombardier entrusted Beauvoir, a longstanding partner, with the task of launching a large-scale international campaign to promote the brand’s hallmark smooth flight experience.

The campaign spotlighted these unique advantages through multiple perspectives. While the centerpiece of the campaign showcased a family of passengers alongside their attentive crew, the various extensions delved deeper into the unique experiences of each character.

Beauvoir rose to the challenge with an international campaign celebrating Bombardier’s soothing flight experience. The visuals employed subtle blurs and emotional details, transitioning from the vibrant blue tones of urban chaos to the golden, serene hues of Bombardier’s luxurious experience.

A 13-Year Collaboration

Built on nearly 13 years of fruitful collaboration, the partnership between Beauvoir and Bombardier has been instrumental in the success of this campaign. The strength of this relationship and Beauvoir’s deep understanding of Bombardier’s niche clientele were key factors, leading to a widely acclaimed result. Working hand in hand with Bombardier and leveraging local talent, Beauvoir not only highlighted Bombardier’s engineering and design excellence but also reinforced the company’s reputation as the undisputed leader in luxury flight experiences.

“You have an incredible talent for capturing historic moments and turning them into captivating stories. You’ve become real partners I can count on to connect with our audience.”

– Sebastian Macdougall, Senior Advisor, Brand Strategy and Marketing, Bombardier Business Aircraft

The Next Chapter

In 2024, Bombardier renewed its brand signature to reflect its unique mission: building the best planes in the world. In collaboration with Bombardier, Beauvoir created compelling videos to mark this rebranding during a launch event and to promote it across digital platforms. Simultaneously, the team developed a range of content highlighting Bombardier’s new partnerships aligned with this brand repositioning.

For the first time, Bombardier’s entire fleet of aircraft was brought together, proudly showcasing the new brand livery. Beauvoir’s production team was on-site to capture this landmark moment through photos and videos. The event also provided an opportunity to immortalize Bombardier’s maintenance team, whose dedication directly contributes to the exceptional customer experience Bombardier offers its passengers.

These productions embody Bombardier’s core values: placing people at the heart of its actions, delivering unmatched performance, and driving constant innovation. Beauvoir is proud to have contributed to this ambitious transformation and to support Bombardier in reaching new heights.