Video production
In the summer of 2023 and 2024, BIXI, Montreal’s bike-sharing system, tasked Beauvoir with creating a series of content aimed at encouraging citizens to rediscover their neighborhoods from a new perspective – by bike!
In la Tournée des quartiers, we follow “bixistes” as they explore the various attractions offered by the neighborhoods of the city. It’s a quick and catchy formula designed to inspire people to join the movement!
In parallel, Beauvoir also produced a short series of capsules shot from the users’ point of view, showcasing the different ways they enjoy BIXI in the places they frequent. Authentic content that BIXI users can relate to. The challenge? Filming while biking!
The non-profit organization also tasked Beauvoir in 2022 to create a video campaign aimed at promoting the social economy and strengthening its brand image among Montrealers. Two web series were fully produced by the agency: Par nous, pour nous, which highlights BIXI’s social initiatives, and Les ruelles, showcasing Montreal’s neighborhoods through its hidden alleyways, the city’s secret treasures. In total, eight episodes were created to highlight the brand’s social actions and the genuine sense of belonging felt by Montrealers towards BIXI.
