ACT

Conception, ideation & storytelling / Graphic design

The Association des compagnies de théâtre (ACT) called upon Beauvoir to develop a sexual, psychological and discriminatory harassment prevention campaign for Quebec’s theatre community.

To meet ACT’s objectives, Beauvoir elaborated an impactful campaign making use of theatre’s raw material—text. To support the impactful written content, we developed the graphic universe with theatrical codes (typography, strikethroughs) and injected these with a dose of brutality, consistent with the topic. Bright colours add a sense of balance to the equation and make this campaign unique.