La Route des vins

Conception, ideation & storytelling / Graphic Design / Web development

A long-time associate of Beauvoir on numerous digital mandates, the Brome-Missisquoi CLD mandated us to create a microsite featuring visitors enjoying the various Wine Route circuits. The main goal: fully promote the regions’s potential and attract visitors to discover the area via the proudly represented member wineries.

A site that endorses the region’s beauty

To illustrate this experience’s uniqueness, Beauvoir banked on the Wine route’s human aspect by simultaneously highlighting the Quebec terroir, encounters with the numerous winemakers and the numerous activities offered. The site also features a home page that evolves with the seasons and events, as well as a Twitter account and hashtag associated to the Wine Route that connects the experiences and the visitors.

An equilibrium between simplicity and aesthetics

With its revamped and adaptive website, the Wine Route is now equipped to proudly display its brand. An interactive card enables visitors to discover the businesses along a section of the route, or to view by sector of activity; the site propels the visitor experience to another level.

A powerful, yet intuitive map

The interactive map is the site’s focus. All routes, vineyards and attractions are accessible from a single user-friendly location. Developed with detail and attention, this all-encompassing map helps visitors plan and discover all the routes.

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