Clinique Orion

CONCEPT DEVELOPMENT, VIDEO PRODUCTION, DISTRIBUTION STRATEGY

Clinique Orion, renowned for its expertise in vision correction in the Estrie region, partnered with Beauvoir upon its opening to maximize visibility and promote its services.

The clinic’s website was designed and launched to provide a modern and functional platform. In parallel, a comprehensive media strategy was implemented, combining billboard campaigns and digital advertising. Strategic billboard placements strengthened the clinic’s local presence, while targeted Ads/Meta campaigns, supported by a structured content calendar, reached a broader audience with precision.

Two types of videos were produced to support the launch. A series of 15-second advertisements focusing on laser correction services revolved around the concept that “life is too beautiful to be seen halfway.” These emotionally resonant clips captured precious everyday moments, reinforcing the clinic’s core message. Additionally, a video filmed on-site showcased the clinic’s modern design and welcoming atmosphere, adding a personal and human touch to its communication.

Thanks to this well-rounded and thoughtful approach, Clinique Orion is equipped with strong tools to establish its presence and connect with its audience in Estrie.