Graphic design

To better promote its purpose and the value of its services, in the spring of 2017, nearly 20 years after its founding, the Association professionnelle des notaires du Québec (APNQ) mandated Beauvoir to rejuvenate its corporate identity, positioning and image, as well as all its communication tools.

Position the brand as a credible and timeless reference

Create a brand image that enables the APNQ to position itself as the frontrunner in the notarial profession, and to further establish its credibility and ground itself in our era.

The logo:
tradition, contemporary and credibility

Incorporate a more modern approach to the profession’s history while underlining the human side via a simple change to the “N,” thus representing the profession’s essence in its simplest form.

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