ÉGALE ACTION

CONCEPT, IDEATION & STORYTELLING, GRAPHIC DESIGN, VIDEO PRODUCTION

Égale Action is a non-profit organization that has been championing equity in Quebec’s sports community for over 20 years. Its mission? To create a sports system where girls and women have a rightful, prominent place.

To celebrate this vision, Beauvoir collaborated on a full rebranding of their identity. The result: a dynamic and modern brand that embodies the passion and determination of the athletes it represents.

Beauvoir also produced a brand launch video, where every visual and narrative element shines a spotlight on these inspiring women and their allies.