Vélo Québec

IDEATION & STORYTELLING, GRAPHIC DESIGN, VIDEO PRODUCTION

For the back-to-school campaign occasion, Beauvoir was proud to lend its expertise to craft a communication campaign for Vélo Québec, a non-profit organization dedicated to promoting cycling across the province.

Cyclists across Quebec contribute to the health and vibrancy of our cities and campuses. The least we can do is thank them! This idea inspired our team in creating and producing the campaign, showcased through both posters and video.

Choosing to bike to school? Clearly a champion’s decision—for so many reasons!