{"id":9904,"date":"2023-04-13T17:02:42","date_gmt":"2023-04-13T17:02:42","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=9904"},"modified":"2025-08-13T21:29:57","modified_gmt":"2025-08-13T21:29:57","slug":"rovestar","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/rovestar\/","title":{"rendered":"Rovestar"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/rovestar_logo_sur_photo_2-4.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/rovestar_logo_sur_photo_2-4.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Rovestar<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling, Graphic design, Brand strategy &amp; marketing<\/p>\n<p>Rovestar is an innovative brand of golf bags that stands out with its unique design, practical cart integration, and customizable styles.<\/p>\n<p>In 2023, Rovestar aims to establish itself in the traditional and not very innovative world of golf bags. To achieve this goal, Beauvoir has worked closely with Rovestar to develop a brand strategy that includes brand identity, brand promise, logo design, and brand platform. In this context, various content has also been designed to reinforce the storytelling and ensure optimal deployment. The name Rovestar embodies the brand&#8217;s adventurous spirit while evoking the idea of movement and innovation. The Rovestar visual identity is inspired by the game of golf and its natural environment, including grass, sky, water, and sun.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-02-Logo-1-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-02-Logo-1-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-03-Casquette-Hat.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-03-Casquette-Hat.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-04-Merch-Polo.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-04-Merch-Polo.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-05-Sigle-Logo.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-05-Sigle-Logo.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/rovestar_mockup_balle-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/rovestar_mockup_balle-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-07-Cover-2-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-07-Cover-2-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-08-Kiosque.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-08-Kiosque.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-09-Brochure.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-09-Brochure.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-14-publication-me\u0301dias-sociaux.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-14-publication-me\u0301dias-sociaux.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-11-magazine.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2023\/04\/BEAUVOIR-Portfolio-Rovestar-11-magazine.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section 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class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9886,"menu_order":0,"template":"","project-service":[39,45,32],"project-industry":[41],"class_list":["post-9904","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-branding-strategy-marketing","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-industry-manufacturer-industrial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rovestar - Beauvoir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/portfolio\/rovestar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rovestar - Beauvoir\" 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