{"id":9739,"date":"2022-11-24T20:32:48","date_gmt":"2022-11-24T20:32:48","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=9739"},"modified":"2025-08-13T21:38:58","modified_gmt":"2025-08-13T21:38:58","slug":"scouts-du-canada","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/scouts-du-canada\/","title":{"rendered":"Scouts Canada"},"content":{"rendered":"<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-300x148.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-1024x503.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-768x378.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-1536x755.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_03_logo-2048x1007.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Animation_Logo-SANS-v1.2-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Scouts Canada<\/h1>\n<p class=\"text-understate\">Brand Strategy \/ Graphic Design<\/p>\n<p>L\u2019Association des Scouts du Canada, Scouts Canada\u2019s French language chapter, which comprises some 17,000 members, wanted to update its image in order to give young people a better idea of all it has to offer. The primary objective being to increase participation in the movement, Beauvoir helped the association redesign its brand identity and develop a new creative platform. The lead theme here, in fact, was to deconstruct the stereotypes traditionally associated with the scouting movement in order to reveal the members\u2019 real life experiences. While it still keeps in touch with tradition, the association\u2019s new logo was meticulously modernized. It now offers a window into the future that rests upon strong foundations.<\/p>\n<p>To bring the new brand to life in video, our team spent a day with a local scout group, immersing ourselves in their activities to truly see the world through their eyes. This perspective guided the entire production: capturing the scouts\u2019 unique view of the world around them.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Scouts-Canada-16-9-30s-VF.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-300x146.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-1024x498.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-768x374.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-1536x748.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_04_logo-2048x997.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Animation-Construction_Logo.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_05_logo_frame-1-1-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_05_logo_frame-1-1-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_06_logo_hoodie.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_06_logo_hoodie.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_07_logo_casquette-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_07_logo_casquette-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>The brand\u2019s creative platform offers a new, refreshed and playful image of scout life thanks to dynamic, up-to-date, graphic codes and colours. By turning the camera lens on the youth who make up the association\u2019s membership and by featuring their take on things, this new creative platform now allows young people to become their own ambassadors. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_09_e\u0301le\u0301ments_visuels-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_09_e\u0301le\u0301ments_visuels-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_10_e\u0301le\u0301ments_visuels_carnet.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_10_e\u0301le\u0301ments_visuels_carnet.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_11_portrait.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_11_portrait.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_12_e\u0301le\u0301ments_graphiques-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_12_e\u0301le\u0301ments_graphiques-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_13_e\u0301le\u0301ments_visuels_tshirt.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_13_e\u0301le\u0301ments_visuels_tshirt.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Scouts-Poster-LoisScouts-C02-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Scouts-Poster-LoisScouts-C02-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_15_badges_e\u0301cussons_patch-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_15_badges_e\u0301cussons_patch-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_16_portrait_tuque.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_16_portrait_tuque.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_17_stickers.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/11\/Beauvoir_Portfolio_Scouts_17_stickers.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>","protected":false},"featured_media":10823,"menu_order":0,"template":"","project-service":[39,32,38],"project-industry":[],"class_list":["post-9739","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-branding-strategy-marketing","project-service-graphic-design","project-service-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scouts du Canada | Rebranding - Beauvoir Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/portfolio\/scouts-du-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scouts du Canada | Rebranding 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