{"id":961,"date":"2019-08-28T17:49:48","date_gmt":"2019-08-28T17:49:48","guid":{"rendered":"http:\/\/beauvoir.ca\/?post_type=project&#038;p=961"},"modified":"2025-08-14T16:36:10","modified_gmt":"2025-08-14T16:36:10","slug":"bitfarms","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/","title":{"rendered":"Bitfarms"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-01-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-01-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Bitfarms<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling \/ Graphic Design \/ Web development<\/p>\n<p>A newcomer to the cryptocurrency and blockchain mining industry, Bitfarms needed a creative platform that would help it carve its place among the big players, investors and many other interested parties: potential employees, partners, service providers and the community. Beyond updating the brand image and creating a website, refining the company\u2019s outline, to better tell its story, and simplifying its mission statement were also on the to-do list.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-02.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-02.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>More than Bitcoin<\/h3>\n<p>Throughout the entire project, we focused on redirecting the brand around its true strength: its state of the art blockchain technology. Beyond mining, beyond Bitcoin and the various cryptocurrencies that are generated within its installations, the company\u2019s durable and visionary application of this new technology is what is most attractive to investors; this was, therefore, the foundation for Bitfarms\u2019 new platform.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-03-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-03-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-04.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-04.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-05.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-05.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-06-2.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-06-2.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-07.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-07.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-08.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-bitfarms-08.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":2918,"menu_order":37,"template":"","project-service":[45,32,36],"project-industry":[42],"class_list":["post-961","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-service-web-development","project-industry-technologies-information-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitfarms | Communication and marketing 360 - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Beauvoir carried out the rebranding of Bitfarms, in addition to developing its website and rethinking its storytelling... see more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitfarms | Communication and marketing 360 - Beauvoir Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Beauvoir carried out the rebranding of Bitfarms, in addition to developing its website and rethinking its storytelling... see more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/\" \/>\n<meta property=\"og:site_name\" content=\"Beauvoir\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T16:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"876\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/\",\"url\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/\",\"name\":\"Bitfarms | Communication and marketing 360 - Beauvoir Creative Agency\",\"isPartOf\":{\"@id\":\"https:\/\/beauvoir.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg\",\"datePublished\":\"2019-08-28T17:49:48+00:00\",\"dateModified\":\"2025-08-14T16:36:10+00:00\",\"description\":\"Beauvoir carried out the rebranding of Bitfarms, in addition to developing its website and rethinking its storytelling... see more\",\"breadcrumb\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#primaryimage\",\"url\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg\",\"contentUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg\",\"width\":900,\"height\":876},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beauvoir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bitfarms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beauvoir.ca\/#website\",\"url\":\"https:\/\/beauvoir.ca\/\",\"name\":\"Beauvoir\",\"description\":\"Agence Cr\u00e9ative Int\u00e9gr\u00e9e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beauvoir.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bitfarms | Communication and marketing 360 - Beauvoir Creative Agency","description":"Beauvoir carried out the rebranding of Bitfarms, in addition to developing its website and rethinking its storytelling... see more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/","og_locale":"en_US","og_type":"article","og_title":"Bitfarms | Communication and marketing 360 - Beauvoir Creative Agency","og_description":"Beauvoir carried out the rebranding of Bitfarms, in addition to developing its website and rethinking its storytelling... see more","og_url":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/","og_site_name":"Beauvoir","article_modified_time":"2025-08-14T16:36:10+00:00","og_image":[{"width":900,"height":876,"url":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/","url":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/","name":"Bitfarms | Communication and marketing 360 - Beauvoir Creative Agency","isPartOf":{"@id":"https:\/\/beauvoir.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#primaryimage"},"image":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg","datePublished":"2019-08-28T17:49:48+00:00","dateModified":"2025-08-14T16:36:10+00:00","description":"Beauvoir carried out the rebranding of Bitfarms, in addition to developing its website and rethinking its storytelling... see more","breadcrumb":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#primaryimage","url":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg","contentUrl":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-bitfarms-thumbnail-6.jpg","width":900,"height":876},{"@type":"BreadcrumbList","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/bitfarms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beauvoir.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Bitfarms"}]},{"@type":"WebSite","@id":"https:\/\/beauvoir.ca\/#website","url":"https:\/\/beauvoir.ca\/","name":"Beauvoir","description":"Agence Cr\u00e9ative Int\u00e9gr\u00e9e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beauvoir.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"}]}},"_links":{"self":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/media\/2918"}],"wp:attachment":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"project-service","embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project-service?post=961"},{"taxonomy":"project-industry","embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project-industry?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}