{"id":9562,"date":"2022-09-28T19:50:38","date_gmt":"2022-09-28T19:50:38","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=9562"},"modified":"2025-08-13T21:44:53","modified_gmt":"2025-08-13T21:44:53","slug":"meres-nature","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/meres-nature\/","title":{"rendered":"M\u00c8RES NATURE"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-01-cover-montagne-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-01-cover-montagne-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">M\u00c8RES NATURE<\/h1>\n<p class=\"text-understate\">CONCEPTION, IDEATION &amp; STORYTELLING \/ GRAPHIC DESIGN \/ VIDEO PRODUCTION<\/p>\n<p>Les Ch\u00e8vres de Montagne gave Beauvoir free rein to create an engaging brand image and contents that would convey the group\u2019s love of the outdoors and their approach to maternity. Beauvoir gave it its all in conceiving the brand image and marketing approach by creating four video portraits, each depicting a mother going about her everyday life with the family. The goal was to initiate a conversation about these active women and their new role as mothers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-02-logo-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-02-logo-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-300x167.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-1024x569.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-768x427.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-1536x853.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-03-episode1-romy-2048x1138.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/747742649\/rendition\/1080p\/file.mp4?loc=external&#038;signature=68fbc00f4aa8c7b5168cffff3dcd5bb4d7bea111301cd299200f5f26e5a6fcf0\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>&nbsp;<br \/>\nThe first episode introduces Romy, 30 years old, a passionate outdoors woman who is rediscovering her love of cycling, with a twist, since the birth of her daughter F\u00e9lixe. As you will see in this episode, pride and performance are no longer at the forefront of Romy\u2019s mind as we capture the simple and authentic beauty of this brand new mother-daughter cycling duo.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-04-logo-fleur.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-04-logo-fleur.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-05-chevresdemontagne.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-05-chevresdemontagne.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>In the second episode, we meet with Brigitte. This mother of two, with a passion for rock climbing, shares how her sport inspires her and helps her to let go of certain things as a parent. Enjoy the candor and authenticity of this conversation with Brigitte about her family\u2019s life and her sports practice.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-300x167.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-1024x569.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-768x427.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-1536x853.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-06-episode2-brigitte-2048x1138.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/646103307\/rendition\/1080p\/file.mp4?loc=external&#038;signature=bae63f4eb33bf06c90c2d7a9035f63ea1aa55d99af3be7f2ea3d326cd739df53\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-07-thenorthface.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-07-thenorthface.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-08-chandail.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-08-chandail.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>The third episode features Pascale and her son Jules as she introduces him to the great outdoors she loves and to skiing. Being passionate about outdoor sports and passing on these unique skills to the next generation while remaining true to the woman behind the mother is, in fact, the very essence of M\u00e8res nature. This episode invites you into the life of a visionary, caring and loving mother, a woman who truly leads with her heart.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-300x167.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-1024x569.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-768x427.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-1536x853.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-09-episode3-pascale-2048x1138.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/747743585\/rendition\/1080p\/file.mp4?loc=external&#038;signature=822629456a842a2ac8d9f218835d299f39d29a5ea6b919116a3577ac730a97b0\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-10-icone.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-10-icone.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-11-tote-bag.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-11-tote-bag.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>In the fourth episode, we accompany Joanie and her family on a winter camping trip. We get to learn more about the woman behind the mother as Joanie shares her life lessons and the challenges she faces during an authentic and endearing conversation. Winter\u2019s calm and frost-coated scenery offers the perfect contrast to this very active family\u2019s energy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-12-episode4-joanie-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-12-episode4-joanie-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-12-episode4-joanie-300x167.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-12-episode4-joanie-1024x569.jpg 1024w, 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class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-13-gourde.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-13-gourde.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Beauvoir-Portfolio-MeresNature-13-mockup-mobile.jpg\" 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