{"id":9428,"date":"2022-09-28T13:51:55","date_gmt":"2022-09-28T13:51:55","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=9428"},"modified":"2025-08-13T21:48:43","modified_gmt":"2025-08-13T21:48:43","slug":"bixi","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/bixi\/","title":{"rendered":"Bixi"},"content":{"rendered":"<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bixi-header.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">BIXI &#8211; ACROSS THE SEASONS<\/h1>\n<p class=\"text-understate\">Video production<\/p>\n<h4>2023 &amp; 2024 SEASON<\/h4>\n<p>In the summer of 2023 and 2024, BIXI, Montreal&#8217;s bike-sharing system, tasked Beauvoir with creating a series of content aimed at encouraging citizens to rediscover their neighborhoods from a new perspective \u2013 by bike!<\/p>\n<p>In la Tourn\u00e9e des quartiers, we follow &#8220;bixistes&#8221; as they explore the various attractions offered by the neighborhoods of the city. It&#8217;s a quick and catchy formula designed to inspire people to join the movement!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"video\" ><video class=\"background\"  muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bixi-sud-ouest.mp4\" type=\"video\/mp4\"><\/video><\/div>\n\t\t\t<div class=\"video\" ><video class=\"background\"  muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bixi-rosemont.mp4\" type=\"video\/mp4\"><\/video><\/div>\n\t<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>In parallel, Beauvoir also produced a short series of capsules shot from the users&#8217; point of view, showcasing the different ways they enjoy BIXI in the places they frequent. Authentic content that BIXI users can relate to. The challenge? Filming while biking!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/24288_Rayonnement-Beauvoir_2024-2025_BIXI_UGC_9x16_RED-BG.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h4>2022 SEASON<\/h4>\n<p>The non-profit organization also tasked Beauvoir in 2022 to create a video campaign aimed at promoting the social economy and strengthening its brand image among Montrealers. Two web series were fully produced by the agency: Par nous, pour nous, which highlights BIXI&#8217;s social initiatives, and Les ruelles, showcasing Montreal&#8217;s neighborhoods through its hidden alleyways, the city&#8217;s secret treasures. In total, eight episodes were created to highlight the brand\u2019s social actions and the genuine sense of belonging felt by Montrealers towards BIXI.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"video\" ><video class=\"background\"  muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/3797b144-0a6c045c.mp4\" type=\"video\/mp4\"><\/video><\/div>\n\t\t\t<div class=\"video\" ><video class=\"background\"  muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/7990a95c-34693c14.mp4\" type=\"video\/mp4\"><\/video><\/div>\n\t<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\n\t\t\n\t\t\t\n\t\t\t<div class=\"b-image-video-item-background\"><div class=\"image image--fill \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-Bixi-08-mockup-mobile.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-Bixi-08-mockup-mobile.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-foreground\">\n\n\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"video\" data-autoplay><video class=\"background\" playsinline autoplay muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/Anim02.mp4\" type=\"video\/mp4\"><\/video><\/div><\/div>\n\t\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-Bixi-09-femme.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-Bixi-09-femme.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-Bixi-10-Mockup-Web-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-Bixi-10-Mockup-Web-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/BEAUVOIR-Portfolio-Bixi-11-stade_et_les_ruelles-1-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/BEAUVOIR-Portfolio-Bixi-11-stade_et_les_ruelles-1-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/09\/BEAUVOIR-Portfolio-Bixi-11-stade_et_les_ruelles-1-300x167.jpg 300w, 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