{"id":9085,"date":"2022-07-15T18:22:51","date_gmt":"2022-07-15T18:22:51","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=9085"},"modified":"2025-08-13T22:04:24","modified_gmt":"2025-08-13T22:04:24","slug":"ungava-tulattavik-health-center","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/ungava-tulattavik-health-center\/","title":{"rendered":"Ungava Tulattavik Health Center"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_01-cover-min-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_01-cover-min-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Ungava Tulattavik Health\u00a0Center<\/h1>\n<p class=\"text-understate\">SBRAND STRATEGY \/ GRAPHIC DESIGN \/ WEB DEVELOPMENT \/ VIDEO Production<\/p>\n<p>Working in Quebec\u2019s Far North is not for everyone. That explains why the Ungava Tulattavik Health Center has difficulty finding and, subsequently, retaining its personnel. However, thanks to Beauvoir&#8217;s well-crafted brand strategy and creative platform, applicants from the South will now be able to better understand what the Center has to offer professionally and what life in the North entails on a personal level. The same goes for applicants from the North who, as a result of the website\u2019s comprehensive information, will be better able to appreciate Ungava Tulattavik Health Center\u2019s unique work offer and environment.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_03-min-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_03-min-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>This brand strategy and creative platform were deployed during the website overhaul. The website\u2019s new version was designed in order to make UTHC\u2019s health services information more accessible to users. The user experience of the careers section of the website was reviewed to better present Ungava Tulattavik Health Center\u2019s job offerings to healthcare professionals from the South, and to make these professionals aware of the perks and pleasures associated with life in northern Quebec.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/beauvoir-portfolio-cstu-05-microsite-rh.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_06-site-web-min.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_06-site-web-min.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_07-campagne-RH-min.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_07-campagne-RH-min.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-300x167.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-1024x570.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-768x427.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-1536x854.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_09-video-min-2048x1139.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/727418543\/rendition\/1080p\/file.mp4?loc=external&#038;signature=9f87a8efa45857ae09c52a09da1d1acdeea8baaecc2f00496faf84210077d035\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>Following the development of a recruitment advertising campaign for the South of Quebec, Beauvoir\u2019s team flew to Kuujjuaq in order to record video and photographic material that was used to create a video that is available in two versions, i.e. a short 15-second version for social medias and a longer, one-minute, version for the website.<\/p>\n<p>Beauvoir also produced two testimonial videos featuring Ungava Tulattavik Health Center employees in order to offer an authentic view of everyday life up North. These videos are posted on the website and will be used for recruitment campaigns.<\/p>\n<p>More conventional media, such as job advertising posters in English and Inuktitut, are also used in the&nbsp;North.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_10-min.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_10-min.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_11-min.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_11-min.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_12-min-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_12-min-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_13-min-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_13-min-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/beauvoir-portfolio-cstu-14-site-web-rh.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_15-min.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_15-min.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_16-min.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/07\/Beauvoir_PF_CSTU_16-min.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>","protected":false},"featured_media":9964,"menu_order":13,"template":"","project-service":[39,32,38,36],"project-industry":[34],"class_list":["post-9085","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-branding-strategy-marketing","project-service-graphic-design","project-service-video-production","project-service-web-development","project-industry-health-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ungava Tulattavik Health Center - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Beauvoir helped UTHC improve its employer brand through branding, website development, video production, editing and postproduction...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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