{"id":8792,"date":"2022-08-22T19:32:27","date_gmt":"2022-08-22T19:32:27","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=8792"},"modified":"2025-08-13T21:57:43","modified_gmt":"2025-08-13T21:57:43","slug":"act","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/act\/","title":{"rendered":"Act"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-01-cover-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-01-cover-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">ACT<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling \/ Graphic design<\/p>\n<p>The Association des compagnies de th\u00e9\u00e2tre (ACT) called upon Beauvoir to develop a sexual, psychological and discriminatory harassment prevention campaign for Quebec\u2019s theatre community.<\/p>\n<p>To meet ACT\u2019s objectives, Beauvoir elaborated an impactful campaign making use of theatre\u2019s raw material\u2014text. To support the impactful written content, we developed the graphic universe with theatrical codes (typography, strikethroughs) and injected these with a dose of brutality, consistent with the topic. Bright colours add a sense of balance to the equation and make this campaign unique.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-02-affichage-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-02-affichage-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-03-magazine-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-03-magazine-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-05-microsite-1-1-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-05-microsite-1-1-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-04-serie-affiches-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-04-serie-affiches-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-06a-media-sociaux-mobile.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-06a-media-sociaux-mobile.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\n\t\t\n\t\t\t\n\t\t\t<div class=\"b-image-video-item-background\"><div class=\"image image--fill \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-06b-GIF.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-06b-GIF.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-foreground\">\n\n\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"video\" data-autoplay><video class=\"background\" playsinline autoplay muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/ACT_Infolettre_AdobeExpress.mp4\" type=\"video\/mp4\"><\/video><\/div><\/div>\n\t\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-scaled.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-scaled.jpg 2560w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-300x169.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-1024x576.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-768x432.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-1536x864.jpg 1536w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-07-premier-role-2048x1152.jpg 2048w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/ACT_Facebook_Agression-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-08-post-medias-sociaux-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/08\/BEAUVOIR-Portfolio-ACT-08-post-medias-sociaux-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9926,"menu_order":12,"template":"","project-service":[45,32,38],"project-industry":[43],"class_list":["post-8792","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-service-video-production","project-industry-tourism-destinations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association des compagnies de th\u00e9\u00e2tre (Act) - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Check out Beauvoir&#039;s harassment awareness ad campaign for the Association des Compagnies de Th\u00e9\u00e2tre! 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