{"id":8588,"date":"2022-03-11T16:46:16","date_gmt":"2022-03-11T16:46:16","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&p=8588"},"modified":"2025-08-13T22:17:32","modified_gmt":"2025-08-13T22:17:32","slug":"lart-en-vitrine-le-centro","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/lart-en-vitrine-le-centro\/","title":{"rendered":"L’art en vitrine le centro"},"content":{"rendered":"
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L’art en vitrine le centro<\/h1>\n

Conception, ideation & storytelling \/ Graphic Design<\/p>\n

Just like an outdoor art gallery, \u201cL\u2019art en vitrine le centro\u201d is a temporary art exhibit that transforms vacant downtown Sherbrooke storefronts into an urban art journey. Works from dozens of local contemporary artists\u2014unveiled in October 2021\u2014brightened the city\u2019s downtown core and gave the public an opportunity to discover unfamiliar artwork. An exciting way of promoting the Eastern Townships\u2019 art scene and helping vacant businesses find new tenants. To attract the attention of passersby, Beauvoir gave the event a trendy visual identity.<\/p>\n

As part of this little-known 1st edition of \u201cL\u2019art en vitrine le centro\u201d, Beauvoir designed a powerful and engaging visual signature to promote the event on Sherbrooke\u2019s local scene. We had to stand out in a space that is visually very busy and attract the attention of passersby, while showcasing the artworks\u2014without upstaging them. We presented the visual identity on various communication tools and produced a series of teaser posters\u2014installed in the storefront windows a few weeks prior to the unveiling.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

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