{"id":7963,"date":"2022-06-30T19:24:06","date_gmt":"2022-06-30T19:24:06","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=7963"},"modified":"2025-08-13T22:07:40","modified_gmt":"2025-08-13T22:07:40","slug":"yep-location-dequipements","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/","title":{"rendered":"YEP location d&#8217;\u00e9quipements"},"content":{"rendered":"<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/LOOP3.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">YEP<\/h1>\n<p class=\"text-understate\">Brand strategy \/ Graphic design \/ Motion design \/ADVERTISING CAMPAIGN<\/p>\n<p>The members of a group of 4 equipment rental business units (previously under the Lou-Tec banner) approched Beauvoir because they wanted to create a strong new brand. They were absolutely right! Beauvoir guided them through the various steps leading to the creation of their brand&#8217;s strategy, naming, logotype and identity framework conception as well as the creation of several communication tools and a product launch publicity campaign.<\/p>\n<p>Beauvoir managed to infuse the brand with the values and commitment of all 70 experts who, day after day, aspire to be indispensible allies for the builders of Quebec&#8217;s future.<\/p>\n<p>This is how YEP Location d&#8217;\u00e9quipements came to be!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Video-1.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Video-1.jpg 1920w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Video-1-300x169.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Video-1-1024x576.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Video-1-768x432.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Video-1-1536x864.jpg 1536w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/player.vimeo.com\/external\/571837714.hd.mp4?s=828259203fc75ea7a26556fe34a1172468b326cc&#038;profile_id=175\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\n\t\t\n\t\t\t\n\t\t\t<div class=\"b-image-video-item-background\"><\/div>\n\t\t\t<div class=\"b-image-video-item-foreground\">\n\n\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"video\" data-autoplay><video class=\"background\" playsinline autoplay muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/LOOP4_fixed.mp4\" type=\"video\/mp4\"><\/video><\/div><\/div>\n\t\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Image-droite-2-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Image-droite-2-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-382-4.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-382-4.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p class=\"text-understate\">1-GOALS<\/p>\n<h3>To build a solid brand.<\/h3>\n<ul>\n<li>Quickly make YEP&#8217;s existence known in its specific market niche, i.e. building entrepreneurs (notoriety).<\/li>\n<li>Make the business stand out against the competition and promote its values (expertise, commitment, integrity and family spirit).<\/li>\n<li>Contribute to client development.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Affiche-2.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Affiche-2.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Ipad-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Ipad-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p class=\"text-understate\">2- STRATEGY AND DELIVERABLES<\/p>\n<h3>YEP, because no is not an option!<\/h3>\n<p>To adequately capture the brand&#8217;s essence, Beauvoir organized a workshop during which stakeholders pinpointed their business&#8217; vision, mission, values and personality. Armed with this key information, Beauvoir then went on to perform the name-based search and to define the brand&#8217;s creative aspects, i.e. tone, voice, imaging and graphic codes.<\/p>\n<p>Beauvoir designed the business&#8217; logotype and identity framework as well the graphic tools that were used to launch the brand (exterior signage, vehicle wrapping, uniforms, stationary, etc.).<\/p>\n<p>By conceiving an employee guidebook, Beauvoir also contributed to the employer&#8217;s brandtype and client experience.<\/p>\n<p>Beauvoir also designed the publicity campaign that launched the brand (web campaign, launch video, radio advertisement and signage).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Frame-5-3.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Frame-5-3.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t<\/div>\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/image-1-3.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/image-1-3.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/01\/Mask-Group.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/01\/Mask-Group.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p class=\"text-understate\">3- REsults<\/p>\n<h3>That&#8217;s a big YEP in the industry<\/h3>\n<p>Employees immediately took to the new brand and strongly contributed to its promotion, particularly when they massively shared the business&#8217; launch video (shared more than 200 times).<\/p>\n<p>In less than a month, the launch video was seen over 7500 times on YouTube and Facebook.<\/p>\n<p>In less than three months, the business&#8217; temporary website received over 12,000 visitors.<\/p>\n<p>Over 75% of the website visits were attributable to the web campaign.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/beauvoir-portfolio-yep-10-stats-anglo-1-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/beauvoir-portfolio-yep-10-stats-anglo-1-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/01\/Group-381.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/01\/Group-381.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":9934,"menu_order":18,"template":"","project-service":[39,32,56,38,36],"project-industry":[41],"class_list":["post-7963","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-branding-strategy-marketing","project-service-graphic-design","project-service-performance-numerique-en","project-service-video-production","project-service-web-development","project-industry-manufacturer-industrial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YEP Location d&#039;\u00e9quipements | Case study - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Discover how Beauvoir helped YEP create a strong brand through a complete branding strategy: naming, video editing... See more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YEP Location d&#039;\u00e9quipements | Case study - Beauvoir Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Discover how Beauvoir helped YEP create a strong brand through a complete branding strategy: naming, video editing... See more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/\" \/>\n<meta property=\"og:site_name\" content=\"Beauvoir\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T22:07:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2304\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/\",\"url\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/\",\"name\":\"YEP Location d'\u00e9quipements | Case study - Beauvoir Creative Agency\",\"isPartOf\":{\"@id\":\"https:\/\/beauvoir.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg\",\"datePublished\":\"2022-06-30T19:24:06+00:00\",\"dateModified\":\"2025-08-13T22:07:40+00:00\",\"description\":\"Discover how Beauvoir helped YEP create a strong brand through a complete branding strategy: naming, video editing... See more\",\"breadcrumb\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#primaryimage\",\"url\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg\",\"contentUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg\",\"width\":2304,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beauvoir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YEP location d&rsquo;\u00e9quipements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beauvoir.ca\/#website\",\"url\":\"https:\/\/beauvoir.ca\/\",\"name\":\"Beauvoir\",\"description\":\"Agence Cr\u00e9ative Int\u00e9gr\u00e9e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beauvoir.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YEP Location d'\u00e9quipements | Case study - Beauvoir Creative Agency","description":"Discover how Beauvoir helped YEP create a strong brand through a complete branding strategy: naming, video editing... See more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/","og_locale":"en_US","og_type":"article","og_title":"YEP Location d'\u00e9quipements | Case study - Beauvoir Creative Agency","og_description":"Discover how Beauvoir helped YEP create a strong brand through a complete branding strategy: naming, video editing... See more","og_url":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/","og_site_name":"Beauvoir","article_modified_time":"2025-08-13T22:07:40+00:00","og_image":[{"width":2304,"height":2560,"url":"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/","url":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/","name":"YEP Location d'\u00e9quipements | Case study - Beauvoir Creative Agency","isPartOf":{"@id":"https:\/\/beauvoir.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#primaryimage"},"image":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg","datePublished":"2022-06-30T19:24:06+00:00","dateModified":"2025-08-13T22:07:40+00:00","description":"Discover how Beauvoir helped YEP create a strong brand through a complete branding strategy: naming, video editing... See more","breadcrumb":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#primaryimage","url":"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg","contentUrl":"https:\/\/cdn.beauvoir.ca\/uploads\/2022\/06\/Group-389-1-scaled.jpg","width":2304,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/yep-location-dequipements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beauvoir.ca\/en\/"},{"@type":"ListItem","position":2,"name":"YEP location d&rsquo;\u00e9quipements"}]},{"@type":"WebSite","@id":"https:\/\/beauvoir.ca\/#website","url":"https:\/\/beauvoir.ca\/","name":"Beauvoir","description":"Agence Cr\u00e9ative Int\u00e9gr\u00e9e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beauvoir.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"}]}},"_links":{"self":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project\/7963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/media\/9934"}],"wp:attachment":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/media?parent=7963"}],"wp:term":[{"taxonomy":"project-service","embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project-service?post=7963"},{"taxonomy":"project-industry","embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project-industry?post=7963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}