{"id":6190,"date":"2020-04-28T13:16:14","date_gmt":"2020-04-28T13:16:14","guid":{"rendered":"https:\/\/beauvoir.ca\/portfolio\/fondation-du-chus\/"},"modified":"2025-08-13T22:31:28","modified_gmt":"2025-08-13T22:31:28","slug":"chus-foundation","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/chus-foundation\/","title":{"rendered":"CHUS Foundation"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-affiches-1-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-affiches-1-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">CHUS Foundation<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling \/ Graphic Design \/ Video production<\/p>\n<p>The CHUS Foundation entrusted us with a three-fold mission in developing its new campaign; inform the population about the foundation\u2019s concrete impact on our health system, thank current donors and inspire new donors to come forward. To achieve these goals, we used print and video pieces to illustrate one core idea; modest or substantial, every donation is vital for big changes.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-affiches-2-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-affiches-2-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-chus-foundation-campaign-poster-scaled.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-chus-foundation-campaign-poster-scaled.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-du-chus-post-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-du-chus-post-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-chus-thumbnail-video.jpg\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-chus-thumbnail-video.jpg 1920w, https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-chus-thumbnail-video-300x169.jpg 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-chus-thumbnail-video-1024x576.jpg 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-chus-thumbnail-video-768x432.jpg 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-chus-thumbnail-video-1536x864.jpg 1536w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/player.vimeo.com\/external\/392510973.hd.mp4?s=ff4d938094bb41bb70e561d0ba4e867f7d6dfab1&#038;profile_id=175\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 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type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-post-2-originale.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/Beauvoir-fondation-du-chus-video-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-posts-3.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-posts-3.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-visuel-4.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/beauvoir-fondation-du-chus-visuel-4.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/03\/Beauvoir-fondation-du-chus-video-3.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-du-chus-footer-en.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2020\/04\/beauvoir-fondation-du-chus-footer-en.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":5982,"menu_order":26,"template":"","project-service":[45,32,38],"project-industry":[34],"class_list":["post-6190","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-service-video-production","project-industry-health-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHUS Foundation - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Discover the advertising campaign created by Beauvoir for the Fondation du CHUS! 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