{"id":1130,"date":"2019-08-28T17:49:49","date_gmt":"2019-08-28T17:49:49","guid":{"rendered":"http:\/\/beauvoir.ca\/?post_type=project&#038;p=1130"},"modified":"2025-08-14T15:43:15","modified_gmt":"2025-08-14T15:43:15","slug":"on-se-fait-signe","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/on-se-fait-signe\/","title":{"rendered":"On se fait signe"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-01-1.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-01-1.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">On se fait signe<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling \/ Graphic Design<\/p>\n<p>In the summer of 2015, our client Ville de Sherbrooke asked us to carry out an awareness campaign about street courtesy. By targeting motorists, cyclists and pedestrians, the central objective was to improve harmony on the road network and build on their know-how by highlighting small and simple gestures that help maintain harmony on the road.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-02.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-02.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Impactful campaign serving a citizen mobilization<\/h3>\n<p>To complement a video broadcasted mainly online, this strategy was built around the signature \u201cOn se fait signe\u201d, which was brought to life through electronic panels, promotional cards, buttons and display columns. On the radio, weather and news bulletins encouraged all road users to be courteous.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-03.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-03.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>The strength of an inclusive and unifying identity<\/h3>\n<p>By creating an identity that encourages dialogue between different road users, the population\u2019s awareness of values based on courtesy and positive attitudes is strengthened. With the premise of reward and through clear, simple and positive communication, the insecurity associated with aggressive behavior is reduced.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-04.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-04.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-05.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-osfs-05.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":2020,"menu_order":34,"template":"","project-service":[45,32],"project-industry":[42],"class_list":["post-1130","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-industry-technologies-information-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On se fait signe | Graphic design - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Discover the road-sharing awareness campaign that Beauvoir created for the City of Sherbrooke and its police department! 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