{"id":11226,"date":"2025-02-21T17:28:32","date_gmt":"2025-02-21T17:28:32","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&p=11226"},"modified":"2025-08-13T20:34:17","modified_gmt":"2025-08-13T20:34:17","slug":"atreum","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/atreum\/","title":{"rendered":"Atreum"},"content":{"rendered":"
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Atreum<\/h1>\n

VALUE PROPOSITION, STORYTELLING, VISUAL IDENTITY, CORPORATE PRESENTATION<\/p>\n

Driven by a strong desire for growth, Atreum, a real estate investment fund company, sought to establish a new brand identity that truly reflected its aspirations. Our support was primarily aimed at defining Atreum\u2019s unique differentiator in order to create an authentic, strong, and evocative identity.<\/p>\n

From strategy to storytelling, including the design of the logo and visual identity, Beauvoir built upon this distinctive element: creating value for both communities and investors. This is how Atreum was born.<\/p>\n

More than just a name, Atreum is the fusion of “atrium,” a symbol of harmony and convergence, and “tres,” representing the strength of the collective and the collaboration of its three partners. This union embodies the mission of creating responsible and integrated living environments.<\/p>\n

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