{"id":1122,"date":"2019-08-28T17:49:49","date_gmt":"2019-08-28T17:49:49","guid":{"rendered":"http:\/\/beauvoir.ca\/?post_type=project&#038;p=1122"},"modified":"2025-08-14T15:48:46","modified_gmt":"2025-08-14T15:48:46","slug":"fruite","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/fruite\/","title":{"rendered":"Fruit\u00e9"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-01.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-01.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Fruit\u00e9<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling \/ Web development \/ Graphic design<\/p>\n<p>Lassonde mandated Beauvoir to imagine a web platform for its Fruit\u00e9 brand. The objective was to present a crazy and playful universe aimed at its pan-Canadian target audience. In addition to offering original and fun content, it had to showcase promotions with major partners such as Disney, Universal Studios and Simple Plan.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-02.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-02.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Let us create a playful world<\/h3>\n<p>What happens when Fruit\u00e9 meets Beauvoir? A great opportunity to build a whole new fun-filled world, built around hidden interactions, tailor-made music and a desire to overwhelm the user with an over-the-top and colorful universe.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-03.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-03.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Giving life to the characters<br \/>\nand their environment<\/h3>\n<p>The Beauvoir team staged a customized Fruit\u00e9 jungle by creating a series of illustrations with their very own personalities and traits, all parallel to the brand values: fun, flavor and freshness.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-05.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-05.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-06.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-fruite-06.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":2916,"menu_order":44,"template":"","project-service":[45,32,36],"project-industry":[40],"class_list":["post-1122","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-service-web-development","project-industry-food-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fruity | Web Development - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Discover the website that Beauvoir was mandated to design for Fruit\u00e9, a Lassonde brand. 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