{"id":1120,"date":"2019-08-28T17:49:49","date_gmt":"2019-08-28T17:49:49","guid":{"rendered":"http:\/\/beauvoir.ca\/?post_type=project&#038;p=1120"},"modified":"2025-08-14T16:03:58","modified_gmt":"2025-08-14T16:03:58","slug":"from-storm-drains-to-our-rivers","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/","title":{"rendered":"From storm drains to our rivers"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">From storm drains to our rivers<\/h1>\n<p class=\"text-understate\">Conception, ideation &amp; storytelling \/ Graphic Design<\/p>\n<p>The city of Sherbrooke wanted to sensitize its citizens to the importance of protecting its waterways. The city mandated us to outline a campaign identity that would promote mindful actions.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/2_1_FicheReal_VilledeSherbrooke_CampagnePuisards-02.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/2_1_FicheReal_VilledeSherbrooke_CampagnePuisards-02.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Streamlining a little-known reality<\/h3>\n<p>Few people know that storm drains, independent from the main network, pour directly into our lakes, rivers and streams without any treatment. Therefore, we opted for a message and a visual that easily conveys this journey.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-puisards-03.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/fiche-real-puisards-03.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Illustrate it for impact<\/h3>\n<p>The name of the campaign is \u201cDes puisards \u00e0 nos rivi\u00e8res\u201d that translates to \u201cFrom storm drains to our rivers,\u201d which is also the inspiration for the playful illustration that we developed to make sure everyone grasped the idea at a glance. Created using colours recalling waterways and nature, the illustration\u2019s goal is to show citizens the direct link between their actions and the resulting consequences.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/2_1_FicheReal_VilledeSherbrooke_CampagnePuisards-06-3s.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/2_1_FicheReal_VilledeSherbrooke_CampagnePuisards-06-3s.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Ensure an effective distribution<\/h3>\n<p>Appearing on Morris columns, buses, bus shelters, the Web and in mailings, the campaign and its messages needed to be adapted to meet each media\u2019s target audience. On the information sheet sent to citizens, all the campaign details were listed, whereas the Morris columns only featured the key lines.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/2_1_FicheReal_VilledeSherbrooke_CampagnePuisards-06-3.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/2_1_FicheReal_VilledeSherbrooke_CampagnePuisards-06-3.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":2016,"menu_order":33,"template":"","project-service":[45,32],"project-industry":[42],"class_list":["post-1120","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-industry-technologies-information-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From storm drains to our rivers | Campaign - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Discover the awareness campaign to protect our waterways created by Beauvoir for the city of Sherbrooke! Graphic design...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From storm drains to our rivers | Campaign - Beauvoir Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Discover the awareness campaign to protect our waterways created by Beauvoir for the city of Sherbrooke! Graphic design...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/\" \/>\n<meta property=\"og:site_name\" content=\"Beauvoir\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T16:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1163\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/\",\"url\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/\",\"name\":\"From storm drains to our rivers | Campaign - Beauvoir Creative Agency\",\"isPartOf\":{\"@id\":\"https:\/\/beauvoir.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg\",\"datePublished\":\"2019-08-28T17:49:49+00:00\",\"dateModified\":\"2025-08-14T16:03:58+00:00\",\"description\":\"Discover the awareness campaign to protect our waterways created by Beauvoir for the city of Sherbrooke! Graphic design...\",\"breadcrumb\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#primaryimage\",\"url\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg\",\"contentUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg\",\"width\":1920,\"height\":1163},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beauvoir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From storm drains to our rivers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beauvoir.ca\/#website\",\"url\":\"https:\/\/beauvoir.ca\/\",\"name\":\"Beauvoir\",\"description\":\"Agence Cr\u00e9ative Int\u00e9gr\u00e9e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beauvoir.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From storm drains to our rivers | Campaign - Beauvoir Creative Agency","description":"Discover the awareness campaign to protect our waterways created by Beauvoir for the city of Sherbrooke! Graphic design...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/","og_locale":"en_US","og_type":"article","og_title":"From storm drains to our rivers | Campaign - Beauvoir Creative Agency","og_description":"Discover the awareness campaign to protect our waterways created by Beauvoir for the city of Sherbrooke! Graphic design...","og_url":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/","og_site_name":"Beauvoir","article_modified_time":"2025-08-14T16:03:58+00:00","og_image":[{"width":1920,"height":1163,"url":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/","url":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/","name":"From storm drains to our rivers | Campaign - Beauvoir Creative Agency","isPartOf":{"@id":"https:\/\/beauvoir.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#primaryimage"},"image":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg","datePublished":"2019-08-28T17:49:49+00:00","dateModified":"2025-08-14T16:03:58+00:00","description":"Discover the awareness campaign to protect our waterways created by Beauvoir for the city of Sherbrooke! Graphic design...","breadcrumb":{"@id":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#primaryimage","url":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg","contentUrl":"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-puisard-image-header.jpg","width":1920,"height":1163},{"@type":"BreadcrumbList","@id":"https:\/\/beauvoir.ca\/en\/portfolio\/from-storm-drains-to-our-rivers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beauvoir.ca\/en\/"},{"@type":"ListItem","position":2,"name":"From storm drains to our rivers"}]},{"@type":"WebSite","@id":"https:\/\/beauvoir.ca\/#website","url":"https:\/\/beauvoir.ca\/","name":"Beauvoir","description":"Agence Cr\u00e9ative Int\u00e9gr\u00e9e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beauvoir.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"}]}},"_links":{"self":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/media\/2016"}],"wp:attachment":[{"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"project-service","embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project-service?post=1120"},{"taxonomy":"project-industry","embeddable":true,"href":"https:\/\/beauvoir.ca\/en\/wp-json\/wp\/v2\/project-industry?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}