{"id":1109,"date":"2019-08-28T17:49:49","date_gmt":"2019-08-28T17:49:49","guid":{"rendered":"http:\/\/beauvoir.ca\/?post_type=project&#038;p=1109"},"modified":"2025-08-14T16:21:56","modified_gmt":"2025-08-14T16:21:56","slug":"aqss","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/aqss\/","title":{"rendered":"AQSS"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-aqss-01.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-aqss-01.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">AQSS<\/h1>\n<p class=\"text-understate\">Branding strategy &amp; marketing \/ Conception, ideation &amp; storytelling \/ Graphic Design \/ Web development<\/p>\n<p>In the mediatic context surrounding the topic of pit bulls and the impact on all animal experts, the Association qu\u00e9b\u00e9coise des SPA et SPCA (AQSS) (which regroups Quebec\u2019s animal welfare associations and Societies for the Prevention of Cruelty to Animals) has called on Beauvoir to help them orchestrate an awareness campaign. The main objective was to get the people of Quebec to stop dwelling on breeds and types of dogs, and to address the heart of the real problem: control of dangerous dogs.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-aqss-02.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-aqss-02.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-aqss-03.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-aqss-03.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h3>Powerful creative,<br \/>\nclever content<\/h3>\n<p>Through this campaign, all elements were thoughtfully aligned: an editorial hook (ENDTHEDEBATE) merging with impactful visuals; a Facebook feed built around standout colors; clean and aerial UI-UX; close-ups of dogs staring straight at us to provoke a reaction; bold headlines for a clearer understanding; and simplified information hierarchy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-aqss-04-1.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/lubie-fiche-aqss-04-1.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":2014,"menu_order":32,"template":"","project-service":[39,45,32,38,36],"project-industry":[42],"class_list":["post-1109","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-branding-strategy-marketing","project-service-conception-ideation-storytelling-en","project-service-graphic-design","project-service-video-production","project-service-web-development","project-industry-technologies-information-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AQSS | advertising campaign - Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Beauvoir produced an advertising campaign for the AQSS following discussions to ban Pitbulls in Quebec. 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