{"id":10733,"date":"2024-12-19T17:30:59","date_gmt":"2024-12-19T17:30:59","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=10733"},"modified":"2025-08-13T21:19:31","modified_gmt":"2025-08-13T21:19:31","slug":"egale-action","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/egale-action\/","title":{"rendered":"\u00c9gale Action"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/Egale_action_1.gif\" type=\"image\/gif\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/Egale_action_1.gif\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">\u00c9GALE ACTION<\/h1>\n<p class=\"text-understate\">CONCEPT, IDEATION &amp; STORYTELLING, GRAPHIC DESIGN, VIDEO PRODUCTION<\/p>\n<p>\u00c9gale Action is a non-profit organization that has been championing equity in Quebec&#8217;s sports community for over 20 years. Its mission? To create a sports system where girls and women have a rightful, prominent place.<\/p>\n<p>To celebrate this vision, Beauvoir collaborated on a full rebranding of their identity. The result: a dynamic and modern brand that embodies the passion and determination of the athletes it represents.<\/p>\n<p>Beauvoir also produced a brand launch video, where every visual and narrative element shines a spotlight on these inspiring women and their allies.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video-thumbnail.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video-thumbnail.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_tshirt.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_tshirt.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_logo.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_logo.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_affiche.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_affiche.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_affiches-publiques.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_affiches-publiques.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_macaron.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_macaron.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_logo-full.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_logo-full.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_marketing.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_marketing.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_posts.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_posts.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video2-thumbnail.png\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video2-thumbnail.png 5120w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video2-thumbnail-300x250.png 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video2-thumbnail-1024x854.png 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/egale-action_video2-thumbnail-768x641.png 768w, 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