{"id":10667,"date":"2024-12-19T20:28:39","date_gmt":"2024-12-19T20:28:39","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=10667"},"modified":"2025-08-13T20:36:22","modified_gmt":"2025-08-13T20:36:22","slug":"mrc-of-arthabaska","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/mrc-of-arthabaska\/","title":{"rendered":"MRC of Arthabaska"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_header.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_header.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\" dir=\"ltr\">MRC of Arthabaska<\/h1>\n<p class=\"text-understate\">CONCEPT, IDEATION, STORYTELLING, GRAPHIC DESIGN, DISTRIBUTION PLAN<\/p>\n<p>The MRC d\u2019Arthabaska has set a mission to reduce the amount of waste sent to landfills by promoting better use of organic and recyclable waste bins. To achieve this goal, Beauvoir developed a campaign that is both playful and educational, leveraging humor to raise awareness about the importance of waste sorting.<\/p>\n<p>This initiative primarily targets residents of the region, with a special focus on young adults who are newly responsible for managing their bins.<\/p>\n<p>What if your waste had a r\u00e9sum\u00e9? Banana peels, apple cores, and plastic bottles become the star candidates, ready to &#8220;apply&#8221; for jobs in composting or recycling. This original idea embodies a spirit of reinvention, delivering a lighthearted yet impactful message about the importance of proper waste management in reducing landfill waste.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_poster.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_poster.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_posters.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_posters.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_cv.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc_cv.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/24115-MRCA-Ficheportfolio-petiteanimation-20241213-01.gif\" type=\"image\/gif\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/24115-MRCA-Ficheportfolio-petiteanimation-20241213-01.gif\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc-sign.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/mrc-sign.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":10668,"menu_order":-1,"template":"","project-service":[39,32],"project-industry":[],"class_list":["post-10667","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-branding-strategy-marketing","project-service-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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