{"id":10638,"date":"2024-12-19T17:30:17","date_gmt":"2024-12-19T17:30:17","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=10638"},"modified":"2025-08-13T21:25:42","modified_gmt":"2025-08-13T21:25:42","slug":"cdn-ndg","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/cdn-ndg\/","title":{"rendered":"CDN-NDG"},"content":{"rendered":"<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_header.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_header.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">CDN-NDG<\/h1>\n<p class=\"text-understate\">IDEATION &amp; STORYTELLING, GRAPHIC DESIGN &amp; ILLUSTRATIONS<\/p>\n<p>In the summer of 2024, the borough of C\u00f4te-des-Neiges\u2013Notre-Dame-de-Gr\u00e2ce set out to launch a communication campaign emphasizing the importance of respecting urban cleanliness rules. To achieve these goals, Beauvoir designed and executed an illustrated campaign where the theme of sports quickly became a natural choice. This approach allowed the campaign to unite the community, draw on universal references to connect with a diverse population, and establish a rich visual language.<\/p>\n<p>Enter the charismatic referee.<\/p>\n<p>The humorous adventures of this character were featured on posters in borough parks, commercial streets, and street-sweeping trucks, while also making a splash on CDN\u2013NDG\u2019s social media platforms. A themed trash bin was even created to promote the campaign at the borough\u2019s summer events, ensuring the message reached residents and visitors alike.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_banner.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_poster-1.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_poster-1.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"video\" ><video class=\"background\"  muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/CDN-NDG-sketch-illu1_1.mp4\" type=\"video\/mp4\"><\/video><\/div>\n\t\t\t<div class=\"video\" ><video class=\"background\"  muted loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/CDN-NDG-sketch-illu2_1.mp4\" type=\"video\/mp4\"><\/video><\/div>\n\t<\/section>\n\n<section class=\"b-image\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"b-image-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_poster-2.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_poster-2.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t<div class=\"b-image-loading\">\n\t\t<div class=\"spinner\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/cdn_video-3-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>","protected":false},"featured_media":10637,"menu_order":-1,"template":"","project-service":[45,32],"project-industry":[],"class_list":["post-10638","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-conception-ideation-storytelling-en","project-service-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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