{"id":10605,"date":"2024-12-19T20:13:31","date_gmt":"2024-12-19T20:13:31","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=10605"},"modified":"2025-08-13T20:51:41","modified_gmt":"2025-08-13T20:51:41","slug":"clinique-orion","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/clinique-orion\/","title":{"rendered":"Clinique Orion"},"content":{"rendered":"<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_header-1.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Clinique Orion<\/h1>\n<p class=\"text-understate\">CONCEPT DEVELOPMENT, VIDEO PRODUCTION, DISTRIBUTION STRATEGY<\/p>\n<p>Clinique Orion, renowned for its expertise in vision correction in the Estrie region, partnered with Beauvoir upon its opening to maximize visibility and promote its services.<\/p>\n<p>The clinic&#8217;s website was designed and launched to provide a modern and functional platform. In parallel, a comprehensive media strategy was implemented, combining billboard campaigns and digital advertising. Strategic billboard placements strengthened the clinic\u2019s local presence, while targeted Ads\/Meta campaigns, supported by a structured content calendar, reached a broader audience with precision.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image-grid\" data-block data-watch data-watch-delay=\"60\">\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_laptop.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_laptop.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"b-image-grid-item\">\n\t\t\t<div class=\"b-image-grid-item-content\"><div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_mobile.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_mobile.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-grid-item-loading\">\n\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>Two types of videos were produced to support the launch. A series of 15-second advertisements focusing on laser correction services revolved around the concept that \u201clife is too beautiful to be seen halfway.\u201d These emotionally resonant clips captured precious everyday moments, reinforcing the clinic&#8217;s core message. Additionally, a video filmed on-site showcased the clinic&#8217;s modern design and welcoming atmosphere, adding a personal and human touch to its communication.<\/p>\n<p>Thanks to this well-rounded and thoughtful approach, Clinique Orion is equipped with strong tools to establish its presence and connect with its audience in Estrie.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-image-video\" data-block data-watch data-watch-delay=\"60\">\n\n\t<div class=\"b-image-video-item\">\n\n\t\t\n\t\t\n\t\t\t\n\t\t\t<div class=\"b-image-video-item-background\"><div class=\"image image--fill \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_social_1.png\" type=\"image\/png\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_social_1.png\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<div class=\"b-image-video-item-foreground\">\n\n\t\t\t\t<div class=\"b-image-video-item-content\"><div class=\"video\" ><video class=\"background\"   loop preload=\"auto\"><source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/clinique-orion_social_1.mp4\" type=\"video\/mp4\"><\/video><\/div><\/div>\n\t\t\t\t<div class=\"b-image-video-item-loading\">\n\t\t\t\t\t<div class=\"spinner\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"b-image-video-item-play\">\n\n\t\t\t\t\t\t<div class=\"b-image-video-item-play-icon\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n\t\t\t\t\t\t\t\t<path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"b-image-video-item-play-text\">\n\t\t\t\t\t\t\tPlay\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"b-image-video-item-pause\">\n\n\t\t\t\t\t\t<div class=\"b-image-video-item-pause-icon\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n\t\t\t\t\t\t\t\t<path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"b-image-video-item-pause-text\">\n\t\t\t\t\t\t\tPause\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"b-image-video-item-mute\">\n\n\t\t\t\t\t\t<div class=\"b-image-video-item-mute-icon b-image-video-item-mute-icon--muted\">\n\t\t\t\t\t\t\t<svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n\t\t\t\t\t\t\t\t<path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"b-image-video-item-mute-icon b-image-video-item-mute-icon--mute\">\n\t\t\t\t\t\t\t<svg width=\"48\" height=\"48\" viewBox=\"0 0 48 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