{"id":10580,"date":"2024-12-19T18:06:13","date_gmt":"2024-12-19T18:06:13","guid":{"rendered":"https:\/\/beauvoir.ca\/?post_type=project&#038;p=10580"},"modified":"2025-08-13T21:13:30","modified_gmt":"2025-08-13T21:13:30","slug":"bombardier-smooth-ride","status":"publish","type":"project","link":"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/","title":{"rendered":"Bombardier &#8211; Smooth Ride"},"content":{"rendered":"<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/HeaderBombardier-EN-Bombardier.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h1 class=\"title3\">Bombardier<\/h1>\n<p class=\"text-understate\">video production<\/p>\n<h4>A Campaign of Unprecedented Scale<\/h4>\n<p>In a highly competitive market, Bombardier aimed to stand out by highlighting the exceptional flight experience offered by its aircraft, particularly through the innovative Smooth Fl\u0115x Wing, which ensures unparalleled smoothness during flight and landing. To achieve this, Bombardier entrusted Beauvoir, a longstanding partner, with the task of launching a large-scale international campaign to promote the brand\u2019s hallmark smooth flight experience.<\/p>\n<p>The campaign spotlighted these unique advantages through multiple perspectives. While the centerpiece of the campaign showcased a family of passengers alongside their attentive crew, the various extensions delved deeper into the unique experiences of each character.<\/p>\n<p>Beauvoir rose to the challenge with an international campaign celebrating Bombardier&#8217;s soothing flight experience. The visuals employed subtle blurs and emotional details, transitioning from the vibrant blue tones of urban chaos to the golden, serene hues of Bombardier\u2019s luxurious experience.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-smooth-ride.png\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-smooth-ride.png 1920w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-smooth-ride-300x169.png 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-smooth-ride-1024x576.png 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-smooth-ride-768x432.png 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-smooth-ride-1536x864.png 1536w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/23053_Smooth_Ride_Campaign_Main_Video_ONLINE_EN_V5_231124.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<h4>A 13-Year Collaboration<\/h4>\n<p>Built on nearly 13 years of fruitful collaboration, the partnership between Beauvoir and Bombardier has been instrumental in the success of this campaign. The strength of this relationship and Beauvoir\u2019s deep understanding of Bombardier\u2019s niche clientele were key factors, leading to a widely acclaimed result. Working hand in hand with Bombardier and leveraging local talent, Beauvoir not only highlighted Bombardier\u2019s engineering and design excellence but also reinforced the company\u2019s reputation as the undisputed leader in luxury flight experiences.<\/p>\n<p>&#8220;You have an incredible talent for capturing historic moments and turning them into captivating stories. You\u2019ve become real partners I can count on to connect with our audience.&#8221;<\/p>\n<p>\u2013 Sebastian Macdougall, Senior Advisor, Brand Strategy and Marketing, Bombardier Business Aircraft<\/p>\n<h4>The Next Chapter<\/h4>\n<p>In 2024, Bombardier renewed its brand signature to reflect its unique mission: building the best planes in the world. In collaboration with Bombardier, Beauvoir created compelling videos to mark this rebranding during a launch event and to promote it across digital platforms. Simultaneously, the team developed a range of content highlighting Bombardier\u2019s new partnerships aligned with this brand repositioning.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-recap.png\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-recap.png 1920w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-recap-300x169.png 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-recap-1024x576.png 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-recap-768x432.png 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-recap-1536x864.png 1536w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/24094_Bombardier_Launch_Event_Recap_EN_V3_240429.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n            <div class=\"b-video-background\">\n            <div class=\"image image--mode-background\">\n                <div class=\"frame\">\n                    <img decoding=\"async\" class=\"layer\" src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-partner.png\" srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-partner.png 1920w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-partner-300x169.png 300w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-partner-1024x576.png 1024w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-partner-768x432.png 768w, https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/bombardier-partner-1536x864.png 1536w\" sizes=\"100vw\" loading=\"lazy\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline loop preload='none'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/24119_Advertising-Assets_CF-Montreal_Bombardier_30s_V7_LYRICS.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n                <div class=\"b-video-play\">\n                    <div class=\"b-video-play-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M1.25 0.94263L23 13.5L1.25 26.0574L1.25 0.94263Z\" stroke=\"#fff\" fill=\"none\" \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-play-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-pause\">\n                    <div class=\"b-video-pause-icon\">\n                        <svg width=\"24\" height=\"27\" viewBox=\"0 0 24 27\">\n                            <path d=\"M7.2 4v20.4H3.9V4h3.3m1.2-1.2H2.8v22.6h5.6V2.8zM19.7 4v20.4h-3.3V4h3.3m1.2-1.2h-5.6v22.6h5.6V2.8z\" fill=\"#fff\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-pause-text\"><\/div>\n                <\/div>\n\n                <div class=\"b-video-mute\">\n                    <div class=\"b-video-mute-icon b-video-mute-icon--muted\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3z\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"b-video-mute-icon b-video-mute-icon--mute\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\">\n                            <path fill=\"#fff\" d=\"M11 18.7v10.9h5l9 6.2.5.2V12L16 18.7h-5zm6 1.4l6.7-4.5v17.3L17 28.2l-.7-.2H13v-7.6h3.6l.4-.3zm20 .9l-1.4-1.2-2.9 3.1-3.1-3.1-1.2 1.2 2.9 3.1-2.9 3.1 1.2 1.2 3.1-3.1 2.9 3.1 1.4-1.2-3.1-3.1L37 21z\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p dir=\"ltr\">For the first time, Bombardier\u2019s entire fleet of aircraft was brought together, proudly showcasing the new brand livery. Beauvoir\u2019s production team was on-site to capture this landmark moment through photos and videos. The event also provided an opportunity to immortalize Bombardier\u2019s maintenance team, whose dedication directly contributes to the exceptional customer experience Bombardier offers its passengers.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-video\" data-block data-watch data-watch-delay=\"60\">\n\n    \n            <div class=\"b-video-foreground\">\n\n            <div class=\"b-video-content\">\n                <div class=\"video video--playing\">\n                    <video class=\"background\" playsinline autoplay muted loop preload='auto'>\n                        <source src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/24162_BTS_Reel_Hartford_9x16_BG-WHITE.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n    \n<\/section>\n\n<section class=\"b-text default-foreground style-default align-left\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p>These productions embody Bombardier\u2019s core values: placing people at the heart of its actions, delivering unmatched performance, and driving constant innovation. Beauvoir is proud to have contributed to this ambitious transformation and to support Bombardier in reaching new heights.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"featured_media":10802,"menu_order":-1,"template":"","project-service":[38],"project-industry":[43],"class_list":["post-10580","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-video-production","project-industry-tourism-destinations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bombardier - Smooth Ride - Beauvoir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bombardier - Smooth Ride - Beauvoir\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/\" \/>\n<meta property=\"og:site_name\" content=\"Beauvoir\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T21:13:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/Choix3-DSCF3275-Square-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/\",\"url\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/\",\"name\":\"Bombardier - Smooth Ride - Beauvoir\",\"isPartOf\":{\"@id\":\"https:\/\/beauvoir.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/Choix3-DSCF3275-Square.png\",\"datePublished\":\"2024-12-19T18:06:13+00:00\",\"dateModified\":\"2025-08-13T21:13:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/#primaryimage\",\"url\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/Choix3-DSCF3275-Square.png\",\"contentUrl\":\"https:\/\/cdn.beauvoir.ca\/uploads\/2024\/12\/Choix3-DSCF3275-Square.png\",\"width\":5256,\"height\":5256},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beauvoir.ca\/en\/portfolio\/bombardier-smooth-ride\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beauvoir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bombardier &#8211; 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