{"id":2403,"date":"2019-08-30T15:26:10","date_gmt":"2019-08-30T15:26:10","guid":{"rendered":"http:\/\/beauvoir.ca\/services\/performance-numerique\/"},"modified":"2019-09-13T16:02:27","modified_gmt":"2019-09-13T16:02:27","slug":"digital-performance","status":"publish","type":"page","link":"https:\/\/beauvoir.ca\/en\/services\/digital-performance\/","title":{"rendered":"Digital performance"},"content":{"rendered":"<section class=\"b-header-text style-\" data-block data-watch data-watch-delay=\"2060\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-header-text-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h1>Digital performance<\/h1>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-header-text-content wysiwyg\">\n\t\t\t\t<p>It starts with optimization and flows through conversion<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section class=\"b-arrow-down\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-arrow-down-arrow\">\n\t\t\t<div class=\"b-arrow-down-arrow-bar\"><\/div>\n\t\t\t<div class=\"b-arrow-down-arrow-top\"><\/div>\n\t\t\t<div class=\"b-arrow-down-arrow-bot\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-mosaic\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-mosaic-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h2>ROI is far from a game of chance<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-text-mosaic-content wysiwyg\">\n\t\t\t\t<p class=\"text-emphasize\">Performance marketing, whether social media or websites, is measurable and optimizable.<\/p>\n<p>This is where our strategic experts get involved in establishing measurable goals and respective performance indicators. This key step enables us to measure and evaluate heaps of pertinent data, from conversion rates and online engagement, to the impact of social media and digital marketing tactics.<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-text-mosaic-images\">\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-mosaic\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-mosaic-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h2>Made-to-measure performance indicators<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-text-mosaic-content wysiwyg\">\n\t\t\t\t<p class=\"text-emphasize\">When it comes to digital performance, \u201cone size fits all\u201d does not apply.<\/p>\n<p>Our senior analytical marketing experts elaborate personalized dashboards based on each project\u2019s needs and specifics.<\/p>\n<p>Web<\/p>\n<ul>\n<li>Optimization of a site\u2019s performance (engagement, conversion rate, bounce rate) with A\/B testing, Google Analytics and precise UX\/UI adjustments<\/li>\n<li>Identification of key performance indicators<\/li>\n<li>Dashboard configuration<\/li>\n<li>Development and deployment of optimization strategies (SEO strategy, content adjustments, conversion paths, key messages, calls-to-action, etc.)<\/li>\n<\/ul>\n<p>Digital media<\/p>\n<ul>\n<li>Digital strategies (SEM, Google Ad Network, social media) related to goals and audiences<\/li>\n<li>Real-time tactical testing and adjustments<\/li>\n<\/ul>\n<p>Digital advertising<\/p>\n<ul>\n<li>Creative testing prior to a campaign launch<\/li>\n<li>Optimization of creative concepts and real-time performance monitoring<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-text-mosaic-images\">\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-mosaic\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-mosaic-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<p class=\"text-emphasize\">Marketing research<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-text-mosaic-content wysiwyg\">\n\t\t\t\t<p>For marketing campaigns with a large-scale media plan, marketing research is required to assess the effectiveness of the advertising on the target market, prior to the launch.<\/p>\n<p>Research is also necessary to measure the impact of a holistic marketing campaign with a before-and-after study, at every stage of the buying process.<\/p>\n<p>When a client knows little or nothing about a new target audience, qualitative research is required to study and understand this audience, prior to creative process.<\/p>\n<p>Our marketing research experts will guide you to ensure your investments are fruitful and that you make the right decisions.<\/p>\n<p class=\"text-emphasize\">Turnkey service<\/p>\n<p>Marketing research or media buying, our client services become an extension of your marketing department, coordinating the entire project from strategy to report analysis. <\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-text-mosaic-images\">\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section class=\"b-text green-foreground\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p class=\"text-emphasize\">Interested?<\/p>\n<p><a class=\"button button--rect\" href=\"\/en\/contact\/\">Tell us about your project<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-navigate green-background white-foreground\" data-block data-watch data-watch-enter=\"0.75\" data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t<div class=\"b-navigate-overlay wysiwyg\"><\/div>\n\t\t<div class=\"b-navigate-content wysiwyg\">\n\t\t\t<a href=\"https:\/\/beauvoir.ca\/en\/services\/branding-and-design\/\" data-break-lines=\"p\"><p><span class=\"text-space-between\">Scroll for the next<\/span><br \/>\nService<\/p>\n<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"b-navigate-loading\">\n\n\t\t\t<div class=\"b-navigate-loading-content\">\n\t\t\t\t<div class=\"b-navigate-loading-title wysiwyg\"><p><span class=\"text-space-between\">Scroll for the next<\/span><br \/>\nService<\/p>\n<\/div>\n\t\t\t\t<div class=\"b-navigate-loading-value wysiwyg\"><p><span class=\"text-space-between\">Scroll for the next<\/span><br \/>\nService<\/p>\n<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2269,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2403","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Performance 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