{"id":2337,"date":"2019-08-23T14:06:42","date_gmt":"2019-08-23T14:06:42","guid":{"rendered":"http:\/\/beauvoir.ca\/services\/branding-et-design\/"},"modified":"2019-09-25T20:13:18","modified_gmt":"2019-09-25T20:13:18","slug":"branding-and-design","status":"publish","type":"page","link":"https:\/\/beauvoir.ca\/en\/services\/branding-and-design\/","title":{"rendered":"Branding and design"},"content":{"rendered":"<section class=\"b-header-text style-\" data-block data-watch data-watch-delay=\"2060\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-header-text-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h1>Branding and design<\/h1>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-header-text-content wysiwyg\">\n\t\t\t\t<p>Propelling and managing brand images for more than 10&nbsp;years.<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section class=\"b-arrow-down\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-arrow-down-arrow\">\n\t\t\t<div class=\"b-arrow-down-arrow-bar\"><\/div>\n\t\t\t<div class=\"b-arrow-down-arrow-top\"><\/div>\n\t\t\t<div class=\"b-arrow-down-arrow-bot\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-aside\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-aside-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h2>Successful marketing communication begins with a well-defined brand.<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-text-aside-body\">\n\n\t\t\t<!--div\n\t\t\t\tclass=\"b-text-aside-side\"\n\t\t\t\tdata-scroll-animation=\"transform\"\n\t\t\t\tdata-scroll-animation-format=\"translateY(%v)\"\n\t\t\t\tdata-scroll-animation-min=\"-60\"\n\t\t\t\tdata-scroll-animation-max=\"+60\"\n\t\t\t\tdata-scroll-animation-target=\".image\">\n\t\t\t\t<div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-branding-design-komboucha-mont-ferreol.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-branding-design-komboucha-mont-ferreol.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div-->\n\n            <div class=\"b-text-aside-side desktop\">\n                <div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-branding-design-komboucha-mont-ferreol.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-branding-design-komboucha-mont-ferreol.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n            <div class=\"b-text-aside-side mobile\">\n                                    <div class=\"image image--fit \">\n\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-branding-design-komboucha-mont-ferreol.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-branding-design-komboucha-mont-ferreol.jpg\" class=\"lazy\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n                \t\t\t<\/div>\n\n\n\n\n\t\t\t<div class=\"b-text-aside-main\">\n\t\t\t\t<div class=\"b-text-aside-content wysiwyg\">\n\t\t\t\t\t<p class=\"text-emphasize\">Most companies initially turn to us to build an appealing and well-defined brand.<\/p>\n<p>The associated benefits ensue: recognition and customer loyalty, communication uniformity, trust and credibility (and, bonus\u2026 attracting top talent!)<\/p>\n<p>The ecosystem in which the visuals and the messages that render a brand enticing is our preferred playground. <\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-mosaic\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-mosaic-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h2>Our creatives will go all out<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-text-mosaic-content wysiwyg\">\n\t\t\t\t<p>Our multidisciplinary team is composed of senior experts:<\/p>\n<p class=\"text-understate\">Brand strategists<br \/>\nGraphic designers<br \/>\nCopywriters<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-text-mosaic-images\">\n\t\t\t\t\t\t\t\n\t\t\t<div\n\t\t\t\tclass=\"photo\"\n\t\t\t\tstyle=\"width: 37.5vw; height: 41.666666666667vw; top: -13.888888888889vw; left: 47.222222222222vw; right: 0vw; \"\n\t\t\t\tdata-watch\n\t\t\t\tdata-watch-enter=\"0.50\"\n\t\t\t\tdata-watch-class=\"item-visible-on-screen\"\n\t\t\t\tdata-watch-delay=\"1\"\n\t\t\t\tdata-parallax=\"soft\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"image image--mode-background\">\n\t\t\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-about-images-lifestyle-4.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-about-images-lifestyle-4.jpg\" class=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-mosaic\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-mosaic-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h2>Want to do it right? Piece of cake.<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-text-mosaic-content wysiwyg\">\n\t\t\t\t<p class=\"text-emphasize\">While there is no recipe, the best story is the most relevant, thought out and memorable one.<\/p>\n<p>Following an in-depth understanding of the brand\u2019s audience and the ability to showcase its distinguishing elements, our team creates distinctive images and inspiring stories to convey a brand\u2019s uniqueness.<\/p>\n<p>Depending on the nature of the brand and its objectives, various channels are selected to make the brand come to life. Whether opting for television ads, corporate videos, a social media strategy, an immersive website, printed material, unique packaging or any other form of media, Beauvoir\u2019s in-house, 360\u00b0 capabilities are sure to create a holistic marketing strategy.<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-text-mosaic-images\">\n\t\t\t\t\t\t\t\n\t\t\t<div\n\t\t\t\tclass=\"photo\"\n\t\t\t\tstyle=\"width: 37.5vw; height: 41.666666666667vw; top: -13.888888888889vw; left: 42.5rem; right: 0rem; \"\n\t\t\t\tdata-watch\n\t\t\t\tdata-watch-enter=\"0.50\"\n\t\t\t\tdata-watch-class=\"item-visible-on-screen\"\n\t\t\t\tdata-watch-delay=\"1\"\n\t\t\t\tdata-parallax=\"soft\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"image image--mode-background\">\n\t\t\t\t\t\t<div class=\"frame\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-services-images-du-chanvre.jpg\" type=\"image\/jpeg\"\/>\n\t\t\t\t\t\t\t\t<img data-src=\"https:\/\/cdn.beauvoir.ca\/uploads\/2019\/08\/beauvoir-services-images-du-chanvre.jpg\" class=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section class=\"b-text-inset\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"b-text-inset-heading wysiwyg\" data-break-lines=\"h1,h2,h3\">\n\t\t\t\t<h2>Platforms that fit your needs<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"b-text-inset-content wysiwyg\">\n\t\t\t\t<p class=\"text-emphasize\">Each brand has its own needs<\/p>\n<p>Which is why we work branding from three angles:<\/p>\n<h4>Strategic brand platform<\/h4>\n<ul>\n \t<em>Thinking the brand<\/em><\/p>\n<ul>\n<li>Unique selling proposition (USP)<\/li>\n<li>Target identification<\/li>\n<li>Communication axes<\/li>\n<li>Communication pillars<\/li>\n<li>Definition of positioning<\/li>\n<\/ul>\n<\/ul>\n<h4>Identity platform<\/h4>\n<ul>\n \t<em>Shaping the brand<\/em><\/p>\n<ul>\n<li>Design of corporate and brand identity<\/li>\n<li>Logo<\/li>\n<li>Sub-brand identity<\/li>\n<li>Graphic references<\/li>\n<li>Brand guidelines<\/li>\n<li>Positioning statement<\/li>\n<\/ul>\n<\/ul>\n<h4>Creative platform<\/h4>\n<ul>\n \t<em>Bringing the brand to life using concrete references and a toolbox bursting with useful examples for all future projects.<\/em><\/p>\n<ul>\n<li>Core visual\/creative concept<\/li>\n<li>Key messages (headlines)<\/li>\n<li>Photo direction<\/li>\n<li>Video  design, animated signature<\/li>\n<li>Digital direction<\/li>\n<li>Advertisement references<\/li>\n<li>Manifesto<\/li>\n<li>Taglines<\/li>\n<li>Additional references in line with the client\u2019s needs.<\/li>\n<\/ul>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section class=\"b-text green-foreground\" data-block data-watch data-watch-delay=\"60\">\n\t<div class=\"container\">\n\t\t<div class=\"b-text-content wysiwyg\">\n\t\t\t<p class=\"text-emphasize\">Interested?<\/p>\n<p><a class=\"button button--rect\" href=\"\/en\/contact\/\">Tell us about your project<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"b-navigate green-background white-foreground\" data-block data-watch data-watch-enter=\"0.75\" data-watch-delay=\"60\">\n\t<div class=\"container\">\n\n\t\t<div class=\"b-navigate-overlay wysiwyg\"><\/div>\n\t\t<div class=\"b-navigate-content wysiwyg\">\n\t\t\t<a href=\"https:\/\/beauvoir.ca\/en\/services\/content-creation\/\" data-break-lines=\"p\"><p><span class=\"text-space-between\">Scroll for the next<\/span><br \/>\nService<\/p>\n<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"b-navigate-loading\">\n\n\t\t\t<div class=\"b-navigate-loading-content\">\n\t\t\t\t<div class=\"b-navigate-loading-title wysiwyg\"><p><span class=\"text-space-between\">Scroll for the next<\/span><br \/>\nService<\/p>\n<\/div>\n\t\t\t\t<div class=\"b-navigate-loading-value wysiwyg\"><p><span class=\"text-space-between\">Scroll for the next<\/span><br \/>\nService<\/p>\n<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2269,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2337","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding &amp; Design | Beauvoir Creative Agency<\/title>\n<meta name=\"description\" content=\"Successful marketing communications begin with a well-defined brand. We&#039;ve been propelling and managing impactful brands for more than a decade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauvoir.ca\/en\/services\/branding-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding &amp; Design | Beauvoir Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Successful marketing communications begin with a well-defined brand. 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